I accepted the truth that a website with the services I offer is extremely generic, boring, and has no unique identity to it whatsoever. Need a brand image strategy that’s more than a mood board. Where to start?
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Australian Thermal Imaging Inspectors
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Usually branding is considered an afterthought, but now I think it is what you call a valuable skill with all the bells and whistles. After a rebrand flop (turns out Gen Z hates serif fonts), I followed this brand image strategy guide. It walks through competitor analysis, audience personas, and touchpoint audits. Now our visuals and messaging scream ‘we get you.’ Spoiler: Strategy isn’t luxury, but it’s the difference between ‘meh’ and ‘take my money.’